Getting in your wallet An elaborate direct mail piece was conceived to explain the unique set of challenges that an American retailer would face when attempting to begin operations in Canada. These were filled with Canadian Tire money, a few bucks worth of Canadian coins, and a series of cards, illustrating the differences between ourselves and our cousins to the south. It took weeks to get all those crinkly bits of paper out of the office. Copy: Dion Zdunic Design: Anna De Felice
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